A Good Day For The Atheist Bus Campaign

It has been an interesting day for The Atheist Bus Campaign:

The UK Advertising Standards Authority has ruled in our favour, decided not to investigate the 326 complaints about the Atheist Bus Campaign adverts, and closed the case. Hurray!

It’s a great day for freedom of speech in Britain. Atheists are officially allowed to be represented in public for the very first time (adverts are not pre-vetted by legal organisations before they go up) and a rational counter-view can now be visible at any point to balance out evangelical advertising.

Most people have recognised that ours is a gentle, philosophical advert aimed at non-believers and fearful agnostics. We’re really pleased that the ASA has recognised this too. At last, we have a truly free voice – and it feels good.

See the official post over on the ABC website.

And the official adjudication:

The Advertising Standards Authority (ASA) has concluded that the “There’s probably no God” bus ad campaign by the British Humanist Association is not in breach of the advertising code.  The ASA will therefore not launch an investigation and the case is now closed.

Here is the UK’s Advertising Standards Authority adjudication in full.

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